Business & Offer Setup
Fill in the business details. The more context you give, the richer the strategy.
💡 Website and Instagram help the AI understand this business's current positioning and tone when generating copy and analysing creatives.
Research first to unlock continue.
Buyer Research
Gather real buyer language before any copy is written. Capture the conversation already happening in your buyer's head.
Where to research: Reddit (search r/[niche]), Amazon reviews (1-star = fears, 5-star = desires), Quora questions, YouTube comments, G2/Trustpilot reviews. Copy-paste exact quotes — don't paraphrase. The goal is to capture the market's own words.
Buyer Sentiment Mining
Mine one source at a time for buyer language, pains, doubts, desires, and copy-ready phrases. Review the plain report, clean it if needed, then add it into the raw VoC box below.
Mine Research uses these terms inside the selected source only. Run another source after reviewing or adding this result.
Cleaning raw VoC notes…
Cleaned VoC Preview
Analyse VoC first to unlock continue.
Core Buyer Desire Analysis
Identify the strongest desire driving your buyer's market.
Run AI Analysis
AI will identify buyer desires, score them, and map the deeper emotional truth behind the buying decision.
Why Your Offer Wins
Connect product features, proof, and mechanisms to the buyer desire that matters most.
Run AI Analysis
AI will map features → benefits → emotions → desires and identify the strongest promise to lead with.
Buyer Awareness
Map the questions your audience asks at each awareness level. This shapes your headline strategy.
Run AI Analysis
Generates real audience questions across all 5 awareness levels + recommends your funnel entry point
Market Competition
Determine which of the 5 sophistication stages your market is in. This tells you how hard your copy has to work — and exactly what it needs to say.
Uses competitor websites, Instagram links if provided, and public search to prefill this box.
Run AI Analysis
AI will identify your sophistication stage and prescribe the exact headline strategy to cut through
Ad Copy & Hooks
Generate platform-specific copy grounded in the full strategy analysis.
Ad Copy & Hooks
Generate one focused ad asset from a selected route, Buyer Awareness angle, platform and format.
Copy Routes
Choose one route, one Buyer Awareness angle, and one asset type. The AI will write 3 focused variants.
Use this for extra context, exclusions, tone notes, offer details, or anything you want the AI to factor into this specific v2 result.
Creative Review
Upload ad creatives. AI will score them against the strategy and rank them.
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Drop creatives here or click to upload
Upload up to 4 images · JPG, PNG, GIF, WebP